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VOLKSWAGEN GRAND PRIX AWARDS
May 2018
The Galleria
Client

Volkswagen South Africa

Brief

To conceptualise a unique high-tech experience for VW's Grand Prix Awards Ceremony; an annual internal event for VW Dealers.

To create a unique opportunity for motorcycle riders to salute the iconic BMW Motorrad brand and lifestyle experience.

Objectives and Strategy

Our main objective on this glittering gala event was to "make magic happen," and to do this we took our inspiration from world renowned magician Dynamo.

We pulled out all the stops from a technical innovation point of view and brought in super entertainment to dazzle the attendees.

Results


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