To create a spectacular, 'never-been-done-before' premium and interactive event to launch the Volkswagen T-Cross in South Africa.
To focus on a strong brand experience and maximise the T-Cross driving experience. To ensure a strong online media campaign be aligned with the event.
Working in conjunction with our strategic partners, One-eyed Jack, we conceptualised a city that we would build from the ground up. INJOZI's team of digital specialists would design a virtual city and gamified microsite for the pre-campaign, where consumers would be able to vote for their favorite experiences. Marketers would build hype and the Mushroom production team would push the boundaries of what was possible, which we're known for doing.
