--- title: "NickFest Nigeria — Case Study | Mushroom Productions" url: https://mushroom.co.za/case-studies/nickfest-nigeria description: "Mushroom Productions brought NickFest to Lagos — a high-energy Nickelodeon live event replicating the successful South African format." lang: en --- Image: NickFest Nigeria family festival at Federal Palace Hotel in Lagos (https://mushroom.co.za/__l5e/assets-v1/81a0cc54-3f07-46ad-aa0e-09d3dab2a60d/NickFest-Nigeria-1024x577.webp) Family · Brand Festival · 2018 # NickFest Nigeria ← Back To The Archive: https://mushroom.co.za/case-studies Event NickFest Nigeria Date 29 & 30 September 2018 Venue Federal Palace Hotel, Lagos Client Nickelodeon Africa ● Section 01 / The Brief ## The NickFest Nigeria Brief To Create And Host A High-Energy Event For Nickelodeon In Lagos That Would Replicate The Successful NickFest South Africa And Entrench Nickelodeon's Footprint In Africa. The two-day, eight-show event needed to attract thousands of kids and parents across Lagos for family fun packed with entertainment, activities, events and experiences for all ages. ● Section 02 / Approach ## Lagos Event Strategy & Logistics Our objective was to transform the venue into a massive kiddies' wonderland with amazing toys, fun games and loads of shiny bright colours. We needed to create an avenue for children to have fun with their favourite Nickelodeon characters and for adults to unleash their inner child — not forgetting the hugely popular slime challenge synonymous with Nickelodeon, plus performances by popular Nigerian musicians. - 01 Transformed the venue into a fully themed Nickelodeon wonderland for an audience of thousands. - 02 Manufactured 20,000 litres of trademark green slime on site using our own special recipe. - 03 Delivered the Celebrity Slime Challenge as the festival's signature moment, raising awareness and funds for NGO children's projects in Nigeria. - 04 Staged appearances by SpongeBob SquarePants, Paw Patrol, Dora the Explorer with Diego and Boots, Shimmer and Shine, and Teenage Mutant Ninja Turtles. - 05 Curated A-list Nigerian musical performances from Mayorkun, Falz, Simi and Adekunle Gold. ● Section 03 / Outcome ## NickFest Nigeria Results - 01 6,000 happy kids — a successful result in our book, but it didn't end there. - 02 The Celebrity Slime Challenge became the talked-about highlight of the festival, raising both profile and funds for children's NGO support in Nigeria. - 03 Families were impressed with performances by Nickelodeon's superstar characters and surprise sets from some of Africa's most-loved entertainers. - 04 Kids and parents enjoyed two solid days of singing, dancing and pure laugh-out-loud wholesome fun. ● In Closing NickFest Nigeria entrenched Nickelodeon's footprint in West Africa — and proved that a children's IP can be delivered at festival scale in a new market, faithfully and end-to-end, in just two days of shows. ● Gallery ## Inside The Production. 4 Frames Themed NickFest Nigeria entrance with bright Nickelodeon branding and families arriving at Federal Palace Hotel, Lagos: https://mushroom.co.za/__l5e/assets-v1/2b6b45d7-8cc9-40e1-9fdd-3b33017735d0/Nickfest-Image-1024x576.webp Celebrity Slime Challenge moment with green slime cascading on stage at NickFest Nigeria: https://mushroom.co.za/__l5e/assets-v1/b4a21715-6058-473d-91c8-818b9c6c1918/nickfest3-1024x576.webp Children meeting SpongeBob SquarePants and Paw Patrol characters at the NickFest Nigeria activation: https://mushroom.co.za/__l5e/assets-v1/81a0cc54-3f07-46ad-aa0e-09d3dab2a60d/NickFest-Nigeria-1024x577.webp Nigerian artist performing live on the NickFest Nigeria main stage with family crowd in Lagos: https://mushroom.co.za/__l5e/assets-v1/4af85204-6e55-4ef7-ab62-f34c14f51428/nickfest-1024x683.webp ● More Work ## Featured Case Studies. View All → (https://mushroom.co.za/case-studies) Automotive Grand Parade · Cape Town ### Jetour T-Series Launch https://mushroom.co.za/case-studies/jetour-t-series Festival FNB Stadium · Johannesburg ### Global Citizen · Mandela 100 https://mushroom.co.za/case-studies/global-citizen Sports Pan-African · Multiple Cities ### Basketball Africa League https://mushroom.co.za/case-studies/basketball-africa-league-bal Image: Global Citizen Mandela 100 concert at FNB Stadium produced by Mushroom Productions (https://mushroom.co.za/__l5e/assets-v1/72a7d4e7-94d2-4dca-99f6-9f280d87b963/Mandela-100-Global-Citizen.webp) ● Your Project Next ## Ready To Create Something Legendary? Tell us what you want to build and we'll bring the team, the engineering and the production standards to make it run. Start A Project →: https://mushroom.co.za/contact ## Structured data ```json [ { "@context": "https://schema.org", "@type": "Organization", "name": "Mushroom Productions", "url": "https://mushroom.co.za", "logo": "https://mushroom.co.za/favicon.ico", "description": "Full-service event production across Africa — concerts, sports, corporate events and brand activations delivered for over 30 years.", "areaServed": "Africa", "foundingDate": "1994", "address": [ { "@type": "PostalAddress", "streetAddress": "172 Bush Telegraph Avenue, Northlands Business Park, Hoogland", "addressLocality": "Randburg", "postalCode": "2169", "addressCountry": "ZA" }, { "@type": "PostalAddress", "streetAddress": "4 Drummond Road, West Beach, Blouberg", "addressLocality": "Cape Town", "postalCode": "7441", "addressCountry": "ZA" } ], "contactPoint": { "@type": "ContactPoint", "email": "info@mushroom.co.za", "contactType": "Sales", "areaServed": "Africa" } }, { "@context": "https://schema.org", "@type": "WebSite", "name": "Mushroom Productions", "url": "https://mushroom.co.za" }, { "@context": "https://schema.org", "@type": "CreativeWork", "name": "NickFest Nigeria", "url": "https://mushroom.co.za/case-studies/nickfest-nigeria", "image": "/__l5e/assets-v1/81a0cc54-3f07-46ad-aa0e-09d3dab2a60d/NickFest-Nigeria-1024x577.webp", "description": "Mushroom Productions brought NickFest to Lagos — a high-energy Nickelodeon live event replicating the successful South African format.", "about": "NickFest Nigeria", "locationCreated": "Federal Palace Hotel, Lagos", "dateCreated": "29 & 30 September 2018", "creator": { "@type": "Organization", "name": "Mushroom Productions" }, "client": "Nickelodeon Africa" }, { "@context": "https://schema.org", "@type": "BreadcrumbList", "itemListElement": [ { "@type": "ListItem", "position": 1, "name": "Home", "item": "https://mushroom.co.za/" }, { "@type": "ListItem", "position": 2, "name": "Case Studies", "item": "https://mushroom.co.za/case-studies" }, { "@type": "ListItem", "position": 3, "name": "NickFest Nigeria", "item": "https://mushroom.co.za/case-studies/nickfest-nigeria" } ] } ] ```