Corporate · Awards Ceremony · 2018

VW Grand Prix Awards

← Back To The Archive

Event

Date

May 2018

Venue

The Galleria, Johannesburg

Client

Volkswagen South Africa

● Section 01 / The Brief

The VW Grand Prix Awards Brief

In May 2018, Volkswagen South Africa Sought To Create A Unique, High-Tech Experience For Its Annual Grand Prix Awards Ceremony At The Galleria In Johannesburg.

Working with One-eyed Jack, the goal was to craft a memorable and magical event for VW dealers — one that elevated a corporate awards ceremony into a true brand moment.

● Section 02 / Approach

Awards Show Strategy & Creative Direction

The core objective was to "make magic happen," inspired by the famous magician Dynamo. The strategy focused on incorporating advanced technical innovation and engaging entertainment.

01Concept development and creative roll-out.
02Venue management, décor and catering.
03Staffing, guest speakers and entertainment.
04Car displays, staging, AV, sound and lighting.
05Logistics across the full ceremony footprint.

● Section 03 / Outcome

VW Grand Prix Awards Results

01
A "magical" car reveal was executed, creating a stunning visual moment for attendees.
02
Entertainment was a major highlight — comedians Nik Rabinowitz and Lalla Hirayama as emcees, performances by Shoowop Shop and Swing City, and mentalist Gilan Gork as guest speaker.
03
High-tech elements were integrated throughout the venue: Geo Mapping was used on every table, and the event hall was surrounded by 270° screens displaying dynamic graphics and video.

● In Closing

Meredith Kelly, head of marketing for Volkswagen South Africa, praised the collaboration:

“One-Eyed Jack And Mushroom Productions Did A Fantastic Job. Their Constant Energy, Great Communication, Passion And Attention To Detail Really Showed. They Were Both Excellent Events And Certainly Did The Brand Justice.”

● Gallery