--- title: "Sensation 'Innerspace' — Case Study | Mushroom Productions" description: "To Launch The Globally Renowned Dance Event Sensation In South Africa With Its Famous 'Innerspace' Show." lang: en json-ld: | [ { "@context": "https://schema.org", "@type": "Organization", "name": "Mushroom Productions", "url": "https://mushroom.co.za", "logo": "https://mushroom.co.za/favicon.ico", "description": "Full-service event production across Africa — concerts, sports, corporate events and brand activations delivered for over 30 years.", "areaServed": "Africa", "foundingDate": "1994", "address": [ { "@type": "PostalAddress", "streetAddress": "172 Bush Telegraph Avenue, Northlands Business Park, Hoogland", "addressLocality": "Randburg", "postalCode": "2169", "addressCountry": "ZA" }, { "@type": "PostalAddress", "streetAddress": "4 Drummond Road, West Beach, Blouberg", "addressLocality": "Cape Town", "postalCode": "7441", "addressCountry": "ZA" } ], "contactPoint": { "@type": "ContactPoint", "email": "info@mushroom.co.za", "contactType": "Sales", "areaServed": "Africa" } }, { "@context": "https://schema.org", "@type": "WebSite", "name": "Mushroom Productions", "url": "https://mushroom.co.za" }, { "@context": "https://schema.org", "@type": "CreativeWork", "name": "Sensation 'Innerspace'", "url": "https://mushroom.co.za/case-studies/sensation-innerspace", "image": "/__l5e/assets-v1/69cc79d8-a7fc-4fd5-b01e-17ce75335bad/Sensation-1024x475.webp", "description": "To Launch The Globally Renowned Dance Event Sensation In South Africa With Its Famous 'Innerspace' Show.", "about": "Sensation 'Innerspace'", "locationCreated": "Ticketpro Dome, Johannesburg", "dateCreated": "7 September 2013", "creator": { "@type": "Organization", "name": "Mushroom Productions" }, "client": "G and G Productions" }, { "@context": "https://schema.org", "@type": "BreadcrumbList", "itemListElement": [ { "@type": "ListItem", "position": 1, "name": "Home", "item": "https://mushroom.co.za/" }, { "@type": "ListItem", "position": 2, "name": "Case Studies", "item": "https://mushroom.co.za/case-studies" }, { "@type": "ListItem", "position": 3, "name": "Sensation 'Innerspace'", "item": "https://mushroom.co.za/case-studies/sensation-innerspace" } ] } ] --- [![Mushroom Productions event production company logo](/assets/mushroom-logo-DEnN35jk.png)](/) [Home](/)[About](/about) [Services](/services) [Case Studies](/case-studies)[Venues](/venues)[Blog](/blog) [info@mushroom.co.za](mailto:info@mushroom.co.za)[Get In Touch](/contact) ![Sensation Innerspace all-white crowd at Ticketpro Dome, Johannesburg](/__l5e/assets-v1/69cc79d8-a7fc-4fd5-b01e-17ce75335bad/Sensation-1024x475.webp) Immersive · Electronic · 2013 # Sensation 'Innerspace' [← Back To The Archive](/case-studies) Event Sensation 'Innerspace' Date 7 September 2013 Venue Ticketpro Dome, Johannesburg Client G and G Productions ● Section 01 / The Brief ## The Sensation Innerspace Brief To Launch The Globally Renowned Dance Event Sensation In South Africa With Its Famous 'Innerspace' Show. The event required attendees to dress in white, upholding Sensation's long-standing tradition. The objective was to deliver an unprecedented spectacle, surpassing all expectations for the South African audience. ● Section 02 / Approach ## Innerspace Event Strategy & Production Plan The primary goal was to provide South Africans with a unique, immersive experience of Sensation's 'Innerspace' spectacle — establishing a new benchmark for electronic music events in the country. The strategy focused on meticulous production and execution to recreate the iconic show on a grand scale, ensuring an unforgettable dance phenomenon. - 01 Sold-out audience of 17,000 guests, all dressed in white. - 02 International DJ line-up curated to global Sensation standard. - 03 Revolutionary "in-the-round" sound system utilising three PA systems to cover the entire floor space. - 04 Largest rigging operation ever undertaken at the venue — 136 motors. - 05 14m main stage with a 9m revolving DJ platform. - 06 Two B-stages featuring water fountains and pyrotechnics. ● Section 03 / Outcome ## Sensation Innerspace Results - 01 G and G Productions successfully brought the world's largest indoor electronic music event to Johannesburg, selling out the then "Coca-Cola Dome" to 17,000 guests. - 02 The visually spectacular event set new standards for its genre in South Africa and was highly acclaimed. - 03 Established a new technical benchmark for arena-scale electronic productions on the continent. ● In Closing Sensation 'Innerspace' proved that a globally renowned dance brand could be delivered at full international scale in South Africa — with sound, rigging and staging that matched the original Amsterdam edition. ● Gallery ## Inside The Production. 2 Frames [ ![Sensation Innerspace all-white crowd filling the Ticketpro Dome floor with the 14m revolving DJ platform centre-stage](/__l5e/assets-v1/69cc79d8-a7fc-4fd5-b01e-17ce75335bad/Sensation-1024x475.webp) ](/__l5e/assets-v1/69cc79d8-a7fc-4fd5-b01e-17ce75335bad/Sensation-1024x475.webp)[ ![Aerial Sensation Innerspace view showing the in-the-round PA, 136-motor rigging and B-stage water fountains in Johannesburg](/__l5e/assets-v1/374bcdf0-8e56-4556-a813-071142f49b22/Sensation1-1024x461.webp) ](/__l5e/assets-v1/374bcdf0-8e56-4556-a813-071142f49b22/Sensation1-1024x461.webp) ● More Work ## Featured Case Studies. 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