Immersive · Electronic · 2013

Sensation 'Innerspace'

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Event

Date

7 September 2013

Venue

Ticketpro Dome, Johannesburg

Client

G and G Productions

● Section 01 / The Brief

The Sensation Innerspace Brief

To Launch The Globally Renowned Dance Event Sensation In South Africa With Its Famous 'Innerspace' Show.

The event required attendees to dress in white, upholding Sensation's long-standing tradition. The objective was to deliver an unprecedented spectacle, surpassing all expectations for the South African audience.

● Section 02 / Approach

Innerspace Event Strategy & Production Plan

The primary goal was to provide South Africans with a unique, immersive experience of Sensation's 'Innerspace' spectacle — establishing a new benchmark for electronic music events in the country.

The strategy focused on meticulous production and execution to recreate the iconic show on a grand scale, ensuring an unforgettable dance phenomenon.

01Sold-out audience of 17,000 guests, all dressed in white.
02International DJ line-up curated to global Sensation standard.
03Revolutionary "in-the-round" sound system utilising three PA systems to cover the entire floor space.
04Largest rigging operation ever undertaken at the venue — 136 motors.
0514m main stage with a 9m revolving DJ platform.
06Two B-stages featuring water fountains and pyrotechnics.

● Section 03 / Outcome

Sensation Innerspace Results

01
G and G Productions successfully brought the world's largest indoor electronic music event to Johannesburg, selling out the then "Coca-Cola Dome" to 17,000 guests.
02
The visually spectacular event set new standards for its genre in South Africa and was highly acclaimed.
03
Established a new technical benchmark for arena-scale electronic productions on the continent.

● In Closing

Sensation 'Innerspace' proved that a globally renowned dance brand could be delivered at full international scale in South Africa — with sound, rigging and staging that matched the original Amsterdam edition.

● Gallery