Brief

To introduce the new Jetour T1 and T2 models to the South African market through a world-class launch event that captured Jetour’s global identity while celebrating the spirit of South Africa.

The event design and layout were provided by Jetour Headquarters in China, reflecting the brand’s international vision for the T-Series. Mushroom Productions was appointed as the primary production company responsible for executing the design locally, ensuring every structural, aesthetic, and technical element aligned precisely with the global render.

With coordination across continents, the brief called for a seamless, high-impact experience that showcased innovation, adventure, and design excellence, set against the iconic backdrop of Table Mountain and the Cape Town city skyline.

Objectives and Strategy

The goal was to create a landmark moment for Jetour in South Africa, a premium, immersive experience that introduced the T1 and T2 in a way that reflected the brand’s philosophy of “Travel + Enjoy.”

Working closely with Jetour South Africa and Jetour Headquarters, Mushroom Productions transformed the historic Grand Parade into a cinematic automotive showcase, blending international design precision with South African creativity and energy.

Key strategic elements included:

• Faithfully executing Jetour Headquarters’ global design while adapting it to local logistics and infrastructure.
• Creating a visually spectacular reveal moment symbolising Jetour’s arrival on South African shores.
• Delivering a cinematic fireworks show choreographed to music, a striking blend of engineering and emotion.
• Curating a celebration of South African talent, with performances by Blacqkongo, GoodLuck, Mo-T, Sne Dladla, and Vin Deysel, creating rhythm and connection throughout the evening.
• Integrating Jetour’s product narrative, advanced technology, confident performance, and refined comfort, into every touchpoint of the experience.
• Guests were treated to a curated culinary experience, featuring a selection of South African-inspired canapés, substantial floating foods, and decadent desserts that perfectly complemented the evening’s premium atmosphere.

Results

• The Grand Parade was transformed into a sleek, futuristic launch arena that combined heritage architecture with a contemporary automotive showcase.
• The production design mirrored Jetour’s international styling standards, from large-scale LED installations to custom-built display structures and lighting arrangements.
• Guests were treated to a carefully choreographed car reveal, accompanied by a cinematic fireworks display by Fireworks For Africa (FFA), choreographed to music by Tommee Profitt, which illuminated the Grand Parade and complemented the iconic backdrop of Table Mountain and the city skyline.
• Entertainment was hosted by MCs Jo Galloway and Sne Dladla, featuring live performances by GoodLuck, Mo-T, and Vin Deysel, with Sne Dladla also contributing to the performance lineup, creating rhythm and connection throughout the evening.
• Through careful coordination and strong supplier collaboration, the full production was delivered with precision and efficiency, meeting every brand expectation.
• The event brought together automotive media, key dealers, industry partners, and influencers for a powerful brand immersion experience.
• Despite a condensed planning and preparation period, the launch positioned Jetour as a dynamic new contender in South Africa’s SUV market and showcased Mushroom Productions’ ability to deliver international-standard experiences grounded in creativity, technical mastery, and attention to detail.

Conclusion

The Jetour T-Series Launch at the Grand Parade was a celebration of innovation, collaboration, and adventure, where Chinese design vision met South African craftsmanship to deliver an unforgettable moment in automotive storytelling.

With Table Mountain as its backdrop, the event brought to life the brand’s mission:

“Travel further. Discover more. Enjoy the drive like never before.”